We often hear or read the terms ‘set of ethics’, ‘code of ethics’, and other related vocabulary collections thrown about in the ‘business’ term of the word, but how often do we experience them? Have ethics been reduced to a brochure buzzword and/or sales glossary?
Ethics are often confused with etiquette and ‘good-manners’ and the true essence of the word has become mangled. Webster defines it as: ‘rules of behavior based on ideas about what is morally good and bad’ – But who is to determine the morally good and bad and subsequently draw the thin line in between? For they are subjective, relevant to the individual, they differ from the universal ‘cardinal sins’.

Many businesses have, or claim to have, an internally imposed code of practice that their members must follow to prevent exploitation of the client and to preserve the integrity of the profession.
Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God! My friend but it is too much for my strength. I sink under the weight of the splendour of these visions!
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing.